Do you have an online business? How is it going so far? Does it get any traffic? If so, how many people go to your website?
A lot of people are putting up their own online stores with the belief that it is so much better and easier to conduct business online than creating a physical storefront.
Although that is true to some extent, there are also some disadvantages to an online store- one of which is stiff competition.
With so many competitors out there, how can you make sure that traffic to your website is better than theirs?
Well today, I am going to provide you with some strategies to help you do just that.
This is arguably the best thing that you can do if you wish to drive more traffic to your online store. Google seems to be the primary choice for whenever people are looking for something. For instance, if they want to look for a coffee shop nearby, then they will put those keywords as a search query when they are using the popular search engine.
That being said, Google advertising is pretty good because whenever someone searches for a particular business or service, then the search engine will be able to provide some nifty suggestions.
What is good about Google Advertising as opposed to other methods is the fact that the ad will usually be situated at the top of the page which makes it easier for people to see (and therefore, click on the link).
When you are creating a Google ad, you will be asked to put 10 search terms in which you want your ad to appear. So, if anyone searches for “best coffee shop in *insert location here*”, for example, then your business will be placed at the top of the page.
Having said that, it is also a good thing to opt for Google advertising simply because they follow a PPC or pay-per-click scheme. This is where you will only be billed for every user who clicks on the ad.
Facebook is the world’s biggest social media platform to date and it is also one of the best platforms if you want to place an ad for your business.
Although people will use Google when searching for particular products and services, advertising on Facebook will still certainly help you with brand exposure.
That is because ever since the company bought Instagram, all of your ads will also be showcased on the said platform as well, which makes Facebook advertising a pretty reliable thing.
And oh, did I mention that their charge for clicks is much cheaper than Google’s? For instance, they charge you $5 for every 1000 views on your ad. That is some serious savings for that kind of exposure!
Contests and Promos
Of course, incentivizing and piquing your customers’ interest can also be a great thing to do to help drive more traffic to your online shop.
Basically, you want to promote some of your products by either giving your customers some discounts or perhaps, even giving some of them for free via a contest!
To do this, you can either place the contest and promo parameters on your website (if you have one) or through your Google or Facebook ads.
Doing this will surely help increase your site visitors in no time! Of course, you want to be creative with your promos and be specific about what’s in store for your customers.