Category: E-Commerce

3 Strategies to Help You Drive More Traffic to Your Online Store

3 Strategies to Help You Drive More Traffic to Your Online Store

Do you have an online business? How is it going so far? Does it get any traffic? If so, how many people go to your website?

A lot of people are putting up their own online stores with the belief that it is so much better and easier to conduct business online than creating a physical storefront.

Although that is true to some extent, there are also some disadvantages to an online store- one of which is stiff competition.

With so many competitors out there, how can you make sure that traffic to your website is better than theirs?

Well today, I am going to provide you with some strategies to help you do just that.

Google Advertising

This is arguably the best thing that you can do if you wish to drive more traffic to your online store. Google seems to be the primary choice for whenever people are looking for something. For instance, if they want to look for a coffee shop nearby, then they will put those keywords as a search query when they are using the popular search engine.

That being said, Google advertising is pretty good because whenever someone searches for a particular business or service, then the search engine will be able to provide some nifty suggestions.

What is good about Google Advertising as opposed to other methods is the fact that the ad will usually be situated at the top of the page which makes it easier for people to see (and therefore, click on the link).

When you are creating a Google ad, you will be asked to put 10 search terms in which you want your ad to appear. So, if anyone searches for “best coffee shop in *insert location here*”, for example, then your business will be placed at the top of the page.

Having said that, it is also a good thing to opt for Google advertising simply because they follow a PPC or pay-per-click scheme. This is where you will only be billed for every user who clicks on the ad.

Facebook Advertising

Facebook is the world’s biggest social media platform to date and it is also one of the best platforms if you want to place an ad for your business.

Although people will use Google when searching for particular products and services, advertising on Facebook will still certainly help you with brand exposure.

That is because ever since the company bought Instagram, all of your ads will also be showcased on the said platform as well, which makes Facebook advertising a pretty reliable thing.

And oh, did I mention that their charge for clicks is much cheaper than Google’s? For instance, they charge you $5 for every 1000 views on your ad. That is some serious savings for that kind of exposure!

Contests and Promos

Of course, incentivizing and piquing your customers’ interest can also be a great thing to do to help drive more traffic to your online shop.

Basically, you want to promote some of your products by either giving your customers some discounts or perhaps, even giving some of them for free via a contest!

To do this, you can either place the contest and promo parameters on your website (if you have one) or through your Google or Facebook ads.

Doing this will surely help increase your site visitors in no time! Of course, you want to be creative with your promos and be specific about what’s in store for your customers.

5 Incredibly Easy Ways to Make Your E-Commerce Store Stand out from the Crowd

5 Incredibly Easy Ways to Make Your E-Commerce Store Stand out from the Crowd

Back in 2003 where the first e-commerce development store was launched, that business was pretty much the king of the hill since there is really no competition that would rival it.
However, that is no longer true in this day and age as the industry is oversaturated now, so an online entrepreneur would have to do some things to make their businesses stand out.
In this article, I will talk about some incredibly easy ways to help your e-commerce store stand out from the crowd.

Show Them What You’ve Got

I think that this should come as a no-brainer, but sadly, there are still some online stores that I can see that don’t follow this rule.
What I am referring to is your actual products. You see, as the owner, you already know how your product looks like, how it performs, and any other characteristic that you can say about them.
However, your customers can’t. They don’t know what you’re offering and I am pretty sure that they also do not know how it functions.
So, for you to stand out, you need to do the following:
Include High-Quality Images- You want to stand out, right? Upload professional-level photos of your products
Provide Product Descriptions- You want your customers to know what they’re going to purchase, so make your product descriptions concise and straightforward, whilst also listing all of the features that they need to know
Add a Sales Pitch- You’re selling products, which is why you should also add your own unique sales pitch to woo your customers into purchasing items from your store.

Make Your Store Trustworthy/p>
Whenever a person spends money online, they want to be sure that your website can be trusted. This is where the HTTPS encryption protocol should be used so that people will feel calm and at ease when visiting your website.
Aside from that, you want to improve the user experience by providing them with avenues to navigate your site as easily as possible.

Pitch Your Branding/p>
A store should have its own personality and that is where your branding comes in. Allow your customers to know more about your shop. Include your vision and mission, the problems that you intend to solve, and how your store can achieve all of those things.

Add Social Proof/p>
Although your website may look trustworthy thanks to the implementation of the HTTPS protocol, some people might still remain skeptical.
Adding social proof will eliminate those fears because nothing is more convincing that testimonials and reviews from real people.
Furthermore, if you have garnered awards and different accolades from reputable sources, you may want to include that on the front page as well.
 


Provide Excellent Customer Service/p>
Your customers are the lifeblood of your company and if you keep them happy and satisfied, they will always bring you to the top.
When you provide excellent customer service such as being available at times where they have questions about your products and giving them a hassle-free money-back guarantee, you signal to your customers that you care for them and you have their best interests in mind.

Source: https://medium.com/@dale_hornidge/6-ways-to-make-your-ecommerce-store-stand-out-from-the-crowd-c512a98a7a50