Category: Mobile App

Top Reasons Why Mobile Apps Are Important for the  Media and Entertainment Industry

Top Reasons Why Mobile Apps Are Important for the Media and Entertainment Industry

We all want to be entertained. That is a known fact that has been around since time immemorial. That is why the entertainment industry has thrived to this day and it is never going to go away.

That being said, mobile app developers are continuously churning out entertainment apps out there simply because of its many advantages in an industry where people are clamoring for something exciting.

In this article, I will go over some of the top reasons why mobile apps are important for the media and entertainment industry.

So Much Revenue

What do you think are two of the most popular entertainment apps in the world? If you’ve answered Youtube and Netflix, then you are correct!

In a survey that was released by Statista, Youtube is responsible for 3464 MB average data consumption in the U.S, while Netflix comes in second at 2890 MB.

In addition, App Annie predicted that the revenue of entertainment apps (not just Youtube and Netflix) will continue to generate more money from here on out. In fact, in 2020, the company expects the entertainment app industry to exceed $6 billion.

Enhance Brand Visibility

Here is a known fact: all of us want to be entertained. I’ve mentioned earlier that entertainment apps are here to stay and any company in the said industry will be missing out on a huge opportunity if they do not spend their money on app development.

Mobile apps can help enhance brand visibility since you can deliver high-quality content, as well as incredible services to the masses.

Compels User Engagement

Did you know that mobile apps have exceeded conversion rates of mobile websites by a whopping 300%? That is actually not surprising considering the fact that more and more people are making use of smartphones than their desktops.

Entertainment apps can further increase that number simply because people consume entertainment content at just about any time.

Helps Eliminate Pirated Content

Back when smartphones weren’t a thing, people would have to rely on CDs just to get their favorite content. The problem with this medium is that it is very prone to piracy which is something that the entertainment industry has combatted for so many years (even to this day).

Fortunately, with the advent of entertainment apps, companies can provide some really great content at a reasonable price. That is also the reason why streaming apps have become a major deal in the few years simply because people no longer have the need to indulge in pirated content.

Social Media Integration for User Engagement

Social media is great because it gets a lot of people talking. And, entertainment companies can certainly integrate social media into their apps to further user engagement.

For example, if a person wants to share their favorite movies and videos with their friends and family, they can just share the link to your app on their social media accounts so that they can also download the app for themselves.

What Are the Most Common Challenges Developers Face in Mobile AR App Development?

What Are the Most Common Challenges Developers Face in Mobile AR App Development?

Augmented reality is one of the emerging trends in mobile app development. This is basically an upgraded version of virtual reality in that a user may utilize their mobile devices to see virtual elements in the real world. A popular example of this technology being implemented in an app is the game Pokemon Go that was released back in 2019. The game basically allowed users to catch Pokemon by using their own smartphones. Mobile app developers may use this technology in their next applications, but they may face some challenges along the way. Here are some of them:

tilizing the Device’s GPS Capability

For AR to become successfully implemented in an application, the app must ensure that it gets the permission to utilize the device’s GPS capability. Developers may turn to Wikitude, Junaio, and Layar to help them know exactly how this is implemented.

Recognition and Use of ‘AR Markers’

AR Markers are basically things that will allow the application to place graphic content in the real world by using the user’s devices’ GPS capability, as well as the device’s camera.

Technical Challenges

The implementation of Augmented Reality in mobile applications is not an easy task. Developers will quickly know that they are going to be facing a lot of major roadblock during the development process, especially when it pertains to some technical challenges. Some of these are:

  • Sensor Readings- One of the most common challenges from a technical standpoint, app developers would have to make use of the phone’s different sensors in order for content to be delivered in the way it should be delivered.
  • Pattern Recognition- Although both smartphones and tablets come equipped with cameras, not all of them are able to provide what is needed to display some AR markers.
  • GPS- Of course, since AR applications would require the use of the phone’s GPS capability, the AR markers have to be big enough so as to not have a glitch or error when using the application.

Problems with Multi-User Experience

Of course, AR applications will be used by many people in various different industries including healthcare, entertainment, among many others. In order for the multi-user experience to be on point, the developers would have to conduct various beta testing phases to ensure that every component is in working order. Well, that is actually easier said than done because in the event that the developers are able to fix some problems- new problems may arise as a result.


Integrating the AR features into social media platforms and web applications can prove to be difficult right from the onset.

Software Challenges

Just like building new applications, AR applications would have to be developed using AR development kits. If you are creating an iOS application, then you will need the Apple ARKit. If you are going to build Android AR apps, then you will need Google’s ARCore framework. Studying and using these things may require some time for you to fully grasp its potential. Furthermore, you may have to resort to using other development kits if the aforementioned ones are not updated to the latest and greatest technologies.

How Augmented Reality is Driving Innovation for Businesses

How Augmented Reality is Driving Innovation for Businesses

Increased Reality (AR) has diverted into innovation from sci-fi stories. This change happened directly in the course of recent years and Augmented Reality is driving development and changing numerous organizations.

Any pattern in the innovation part frequently put a profound effect on business and showcasing. The utilization of cell phones has expanded hugely in a previous couple of years.

Entrepreneurs and advertisers are utilizing these patterns to create imaginative systems to accomplish a focused edge from improving promoting correspondences and taking client experience to another tallness to build the productivity of their business activities.

AR is one of the tops up and coming distinct advantages which can bring rich, engaging virtual substance and can make a consistent client experience. Numerous business verticals are utilizing AR, with retailers driving the way. AR can be utilized to fabricate a more grounded association with your clients, increment deals and enhance the client experience. What’s to come is as of nowhere, and it is virtual.

The vast majority of the business people have a typical inquiry: Will AR be a successful instrument for business? How might they use it to alter their business forms? This blog will demonstrate to you the capability of AR in changing the business situation of corporate in 2017.

AR Market

According to a report “Increased Reality/Virtual Reality market will grow up to $150 billion by 2020. Additionally, the AR has the ruler piece of the pie in $120 billion and VR gets just $30 billion.”

The most recent market study demonstrates that ventures and modern markets will get $2.4 billion of every 2019, contrasted with $247 million out of 2014. This is noteworthy. Organizations are expanding their enthusiasm towards AR due to the worldwide innovation blast, programming improvements and expanded the interest of wearables. A reception will take some time, however, it won’t stop.

Business Benefits

AR is going to change the state of business in the blink of an eye. The most significant preferred position for business in AR advancement for cell phones, tablets, and wearables. In a coming couple of years, different businesses are going to utilize AR as one of their top most innovative apparatuses to give prevalent client experience. Many retail organizations are presenting AR apparatuses (IKEA as of now did it) for clients to attempt garments without really wearing it. And this fair with the assistance of an Android or iPhone AR application made by app designers.

AR developments offer new open doors for a huge measure of market for banking and monetary firms, human services, retail, and notwithstanding fabricating. How about we investigate a few of the utilization cases, which any business thinks about the most profitable ones.


Both on the web and disconnected shopping can be knowledgeable about an AR Android or iOS application. Virtual fitting rooms will enable clients to pick the correct size of clothing just as the shading mix. This will decrease buy return proportion. Same if there should arise an occurrence of picking a vehicle, or another home, or furniture.

Organizations can likewise utilize this innovation for limited time crusades including AR steady materials.

Instruction and Training

Preparing representatives with the assistance of AR innovation presents a vivid, intelligent encounter over various faculties, which is unquestionably more compelling than an average address or just perusing directions. It brings boundless conceivable outcomes for learning the procedure. Extra reality furnishes the extraordinary perception way with vivid genuine reproductions.

With either on-screen guidelines or layered designs, clients can be demonstrated complex procedures well ordered, or given prompts and guidance on a specific errand. Utilizing these strategies, AR offers the ability to build the profundity of the preparation procedure, while speeding up it in the meantime.

Travel and Tourism

GPS versatile applications with AR innovation can indicate voyagers courses and headings to attractive goals, decipher the signs in the city, give data about touring, give data in regards to closest inns/cafés. Including a layer of extra reality to old spots guarantees travelers with unmatched social experience.

Item Showcase

The advancement of web-based business has made item exhibiting significant. With executing AR, online customers can investigate the item they are going to buy. The experience before acquiring an item will abbreviate the basic leadership time and will do brisk buys.

Online furniture Sellers use AR programming that enables purchasers to put diverse 3D models of furniture and home stylistic layouts in their home to perceive how it may fir in before purchasing. This permits client strengthening just as decrease future costs to the organizations by limiting returns.

Picturing Objects

Another helpful quality of AR is the manner by which it enables virtual items to be put in reality called representation. This offers originators a chance to cooperate with virtual 3D models of their manifestations as they are genuine articles. We can take the case of the vehicle structure. Where drawing up designs for the vehicle plan and refine 3D virtual parts can extend into their view utilizing an AR headset. One such precedent is this spatial expanded reality setup utilized by Volkswagen, in which virtual designs of a vehicle inside are anticipated onto a full-estimate model of a vehicle dashboard.

Representation of 3D items utilizing AR thusly could likewise offer a superior feeling of what a completed item would resemble than a level picture on a screen.

Client Service

AR has taken client administration to an alternate dimension inside and out. AR gives an open door for client confronting officials to exhibit items in a genuine manner to clients. AR glasses could be utilized. Equipment retailer Lowe’s enables clients to investigate 3D models of specially crafted washroom suites utilizing iPads. Clients can investigate the virtual 3D condition by strolling around the holoroom holding out the iPad, and they can see the virtual space around them through the screen.

Lift Supply Chain

AR can be utilized in the distribution center to enable laborers to find a specific item quicker, advanced courses, increment specialist, working environment and hardware security and lessen the general activity procedure time all things considered. All the more enormous distribution centers are utilizing AR as a result of the unmatchable points of interest it brings to the table.

The Best of All – AR in Marketing

Without a doubt, the best thing AR can bring for your business is – it can rethink your promoting systems. Innovation is something discernible. You can have more opportunities to delight your clients by making a buzz. As AR battles can become a web sensation in the blink of an eye, the verbal exchange can work hugely here. Social sharing can include new clients.

AR can likewise give progressively customized and connecting with administrations. With AR you can likewise give your clients an apparatus to making the substance that they couldn’t do before without anyone else’s input. The exceptionally energizing substance persuades clients to connect with your portable application over and over.

What are we anticipating?

We are expecting different tech patterns with respect to AR in coming a long time as a few businesses are relied upon to execute the innovation in their Enterprise Mobility strategies. The following are not many things to come patterns to expect in AR;
• VR handsets
• AR-empowered Marketing Solutions
• AR-empowered web-based shopping
• Virtual get-aways and test driving
• Increase in AR applications for Android and iOS gadgets
• In-constructed VR highlight on cell phones